Daz
‘Fancy Cleaning
for everyone’
Daz’s iconic doorstep challenge was once the stuff of childhood lore. Everyone knew the ads. Everyone understood the brand. So to a creative, this one was catnip.
Writing alongside comedian and professional gentleman Troy Hawke, we brought our big, beautifully bombastic idea to life.
The campaign won silver and bronze at the Drum Awards.
Two hero TVCs were followed by a bunch of social goodies, including more scripted videos.
We took over the Metro newspaper (nationwide) with a full wrap, advertorials and banner ads.
And of course we jumped on Troy’s feed with loads of organic social content.
All briefed by us and shot with our help. Often involving some fairly guerilla shoots at ‘fancy’ events like Chelsea Flower Show and London Fashion Week.
Oh, and we hit OOH pretty hard too
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